For “The Manse”, the latest property to join the Point of Difference Workspaces portfolio, we were entrusted with creating an identity that would honour the building’s historical character while embracing its modern function as a workspace. This beautiful period property, which has been expertly refitted with contemporary features and business-grade facilities, required a visual identity that would seamlessly marry the old with the new.
Our process began with a deep dive into the architectural details and heritage of the building. We carefully explored ways to preserve its unique charm while also highlighting its transformation into a modern professional environment. This led us to develop a visual identity that combines classic design elements—like vintage-inspired typography and a muted, elegant colour palette—with clean, minimalist touches that reflect its contemporary purpose.
To ensure consistency across all touchpoints, we extended this identity into a comprehensive suite of brand materials, including signage, stationery, and digital assets. Each element was thoughtfully designed to balance traditional and modern aesthetics, creating a cohesive experience that resonates with professional tenants and celebrates the building’s unique story.
The final identity provides a bridge between the past and present, capturing The Manse’s timeless elegance and aligning it with the sophisticated, forward-thinking ethos of Point of Difference Workspaces.